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Apple’s history has borne that out, from the Apple II, to the Mac, to the iPod, iPhone and iPad, Apple has always made the whole enchilada.
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If Apple gets into the auto business and makes anything less than the whole car, it would be a decided departure from how it has done things in the past.Ĭue up any video of Steve Jobs or Jony Ive and you will hear all the many virtues of integrating both software and hardware.
